Without a doubt the most critical element on every landing page is the lead-capture form. Lead capture forms can work like a gold mine for your company because they are completed by potential clients who are so interested in your goods or services that they want you to get back in touch with them directly to find out more.
They also provide a means for you to measure how well your site is succeeding in getting its message across and drumming up business. But why do some sites experience a lot more user take up than others? Here are 10 easy steps that show you how to tweak your calls to action into being instantly more effective.
The Summit brought together mortgage professionals, solution providers and lenders who participated in 20 sessions with 40 expert speakers and viewed more than 45 exhibits with the aim of gaining educational and tactical insights into increasing their mortgage business.
Wisdek’s Director of Sales, Ryan Judd and Online Marketing Strategist, Mark Reeves, were the final keynote speakers in a presentation aimed at bringing mortgage brokers up to date with the latest Google Updates, SEO and Google Advertising.
As marketers we are soon going to have to rise to the challenge of adapting our advertising messages to allow viewers to participate in what they are seeing and hearing. Our online audiences will soon no longer be willing to be passive observers but will want the illusion of being involved in the creation of what they are experiencing. It is important not to sit on the back burner because interactive video is undoubtedly the medium of the future, particularly for products aimed at the younger generations.
8 Steps to a double whammy - implementing a successful Local Marketing Campaign and Enhancing your Brand simultaneously.
Not only are there more platforms waiting to market your service or product (think Facebook, Twitter, Pinterest, Google+, Slideshare, LinkedIn etc) but there are also hundreds of analytical software applications that reveal how well your ad campaign is doing and provide hard numbers detailing who is reading your ads, where from, and for how long, etc…. It’s as if marketing has suddenly transformed into a quantifiable science from the hit and miss, creative, artsy kind of job that it was before.
But despite this apparent renaissance in marketing’s capabilities, marketers overall, do not seem happy.
Advertising channel selection can vary dramatically between big and small businesses. Big businesses have an abundance of resources and can afford expenditures on traditional media. However, our research suggests that one shouldn’t neglect online advertising and SEO just because they can afford traditional TV ads, print and billboards.