There are many online “influencers” today who are popular on the web. These influencers are respected and popular in certain niches, and you can benefit from their knowledge and high authority. Influencers typically have a reputable follower base, high website traffic, tons of content exposure, and the ability to influence your potential customers to take action within your business.
Google Unleashes Panda 4.0, Dropping Massive Sites
In May of 2014, Google revealed its latest algorithm system entitled Panda 4.0, and it has already made a lasting impact on the web. The original Panda system was released in 2011, bringing a focus on the quality of content. Since the beginning of Panda, Google has released a new update each month (around 25 in total).
The difference between the newest 4.0 update to the other updates is that it’s not just a few minor tweaks to the system. It goes back to the initial panda algorithm and rebuilds the system using the same foundation. This is why Panda 4.0 is having such a large effect on websites.
Digital technology is taking over the world as more and more businesses are beginning to implement digital initiatives into their marketing strategies. The year of 2014 has become the "digital year" with many companies improving their processes to adapt to the new trends of their competition.
The CEO of a company is likely last to learn important SEO practices and therefore misconceptions they have on the topic may arise. CEO’s knowledge of SEO can be limited by time and other responsibilities. This may negatively impact overall strategy and when implemented, can severely damage the company’s online home.
Without a doubt the most critical element on every landing page is the lead-capture form. Lead capture forms can work like a gold mine for your company because they are completed by potential clients who are so interested in your goods or services that they want you to get back in touch with them directly to find out more.
They also provide a means for you to measure how well your site is succeeding in getting its message across and drumming up business. But why do some sites experience a lot more user take up than others? Here are 10 easy steps that show you how to tweak your calls to action into being instantly more effective.
The Summit brought together mortgage professionals, solution providers and lenders who participated in 20 sessions with 40 expert speakers and viewed more than 45 exhibits with the aim of gaining educational and tactical insights into increasing their mortgage business.
Wisdek’s Director of Sales, Ryan Judd and Online Marketing Strategist, Mark Reeves, were the final keynote speakers in a presentation aimed at bringing mortgage brokers up to date with the latest Google Updates, SEO and Google Advertising.
As marketers we are soon going to have to rise to the challenge of adapting our advertising messages to allow viewers to participate in what they are seeing and hearing. Our online audiences will soon no longer be willing to be passive observers but will want the illusion of being involved in the creation of what they are experiencing. It is important not to sit on the back burner because interactive video is undoubtedly the medium of the future, particularly for products aimed at the younger generations.