Our Blog

10
Feb

Why ranking below the top 10 SERPs positions is not necessarily so bad

A recent study by NetBooster has revealed that online browsers are increasingly looking beyond Google’s top ten SERPs findings to get to the information they want to know. The NetBooster research examined millions of daily clicks and impressions for an extensive variety of leading companies and brands using Google UK’s search query data as their […]

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in Organic Listings
3
Feb

Yahoo is Firefox’s New Default Search Engine in USA – Supplanting Google!

Yahoo recently took over the task of handling millions of extra internet search queries every month when it replaced Google as the USA’s Firefox default search provider at the beginning of December. The new 5 year partnership between Mozilla and Yahoo was announced late November 2014 and described as ‘strategic’ by both companies. They went […]

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in News and Views
26
Jan

Paid Promotions and How to Get Started

Paid promotions are an essential and excellent marketing strategy that can play a strategic role in: Getting your content distributed to a wider range and increased number of sites Driving more qualified traffic to your site by powerfully targeting your content distribution to the people most interested in reading it Generate more conversions by capturing, […]

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in Sponsored Advertising
20
Jan

On-Page Topic Targeting for Advanced SEO

OMG! The search engine algorithm jargon continues to increase unabated. Since the latest Google Panda updates we’re being told we need to think about ‘on-page topic targeting’, ‘entity salience’, ‘co-occurrence’ and ‘Latent Dirichlet Allocation’! Whatever do they mean? Does it mean we have to drastically change the way we organize our webpage copy and illustrated […]

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in Organic Listings
13
Jan

3 Tips to Getting your SEO Campaign off to a Good Start

1: Do your Research by Performing a thorough SEO Audit You can’t know what to improve until you know how your site is performing as is. Take the time and have the patience to follow each of the steps listed below in order to get a clear view of what works and doesn’t work on […]

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in Organic Listings
9
Jan

The Eight Most Important Actions to Avoid Being Penalized by Panda 4.1

1. Be sure your browsers complete the intended task on every page This means that if it is a sign-up page it should say so clearly within three seconds of your page loading, and your users should finish with the page by signing up. If it is a page for downloading information, then it should […]

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in Content Marketing, Organic Listings
7
Jan

How Google’s Physical Web will change the way we search

Imagine a world where all the physical objects around you can ‘talk’ to your smartphone and tell you what you want to know. So you can walk past a bus stop and your device can pick up information about which buses go by, when the next buses are due to arrive and other types of […]

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in News and Views
2
Jan

Why Fine-Tuning your Client’s Google My Business Page is good for Local SERPs

Fine-tuning your client’s Google My Business Page is imperative for successful local SEO. Before making any changes, familiarize yourself with Google Guidelines and revise them regularly so that you are up-to-date always with any modifications that Google might make. If you client doesn’t have a Google My Business Page and wants to rank higher in […]

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in Google Business Photos, Organic Listings
24
Dec

Step by Step Guide to Making Local SEO Audits

Want to boost your client’s ranking in local business SERPs? Want to know exactly what you need to fix so that your client’s website consistently ranks on the first page? Here we give you a systematic way to analyze your client’s website so that you know how to improve it and make it more likely […]

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in Organic Listings
18
Dec

How Digital Planning is Vital for a 21st Century Business

Social Media has become an essential part of 21st century marketing campaigns, both as a publicity vehicle to draw attention to the existence of a company or product, and to try to engage users to be interested enough to go on to explore further and find more about the business goods or services. The main […]

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in News and Views