Christmas is coming and if you want your client’s business to grow fat in the coming weeks you need to do all you can in to transform online search traffic into living and breathing in-store foot traffic with a definite purchase in mind. One way to encourage this is to add positive, third-party, customer review […]
Never underestimate the very real role that digital property pays in managing your brand image, furthering your objectives and goals, and managing your business risks. Just because digital property doesn’t exist in the way that computers, vehicles or other tangible assets do, doesn’t in any way lessen its value and importance. Digital property is undervalued […]
The general trend in web design seems to be, thankfully, towards clean, simple and effective models that work well on the ever-more popular smaller screens of hand-held devices. Increasing use of Flat User Interfaces Think of the flat design of Windows 8 start-up screen, or Apple’s iOS7, both of which display multiple choices in colorful […]
We’ve all got the message that content is key, that without relevant content your site is doomed and your SERPs will irrevocably fail, that good content is the one sure way to build reputable and organic links…But how can you tell for sure if your content is actually working for you? 1 Analyze who is […]
Google Analytics is an excellent tool for showing you where you need to make changes to increase the number of traffic conversions from your website or mobile app. and so grow revenue. The basics of Google Analytics are easy to master – but here are 11 lesser-known tricks that will help to improve your online […]
Imagine creating an online ad that updates itself in real time for each individual browser, depending on what they are looking for, their geographical location, the language they prefer to use and the device they are using. In other words, each time an online searcher types in a keyword relevant to your product or services, […]
Don’t be surprised if you find a few unknown Tweets appearing on your timeline within the next few weeks and months. They most probably come from Twitter’s own timeline and have been sent on to you because Twitter considers them to be relevant to the type of Tweets you engage with, or popular and therefore […]
There are some fundamental differences between the old Product Listing Ads and the Google Shopping Campaign that can potentially be costly for your client if you don’t know how Shopping Campaigns works.
Link baiting is a powerful SEO tool and involves using each and every trick in the book to place links on a page specifically to attract traffic to you – without the need for specific keyword or other searches.