Our Blog

18
Dec

How Digital Planning is Vital for a 21st Century Business

Social Media has become an essential part of 21st century marketing campaigns, both as a publicity vehicle to draw attention to the existence of a company or product, and to try to engage users to be interested enough to go on to explore further and find more about the business goods or services. The main […]

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in News and Views
15
Dec

Google SERPs and How Browsers Use Them

This is a summary of a research paper entitled The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour which was conducted in September 2014 by Mediative. We all want to rank first in Google SERPs because we know instinctively that most browsers will click first on this location to find […]

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in News and Views, Organic Listings
12
Dec
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in Content Marketing, Organic Listings
8
Dec

What to look for in the perfect Google AdWords consultant

The whole point of hiring someone to assist with your Google AdWords campaign is to be able to: get more clicks for less money change browsers into buyers make your online business truly thrive. Step 1: Hire someone to tweak your AdWords Campaign who really knows what they’re doing Even better, hire someone who has […]

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in News and Views, Sponsored Advertising
5
Dec
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in Conversion Optimization
3
Dec

Gigantic Google Advertisement in Times Square

If you’re going to be in Times Square on New Year’s Eve, or even if you plan to watch that famous ball dropping via TV from the comfort of your living room, you won’t be able to miss the gigantic Google advertisement that will be dominating Times Square over the coming few weeks. Google will […]

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in News and Views
2
Dec

7 Key Steps to Effective Social Media Optimization

In the beginning the whole point of social media was to let web-users chat among themselves about whatever they wanted with the point being it was quick, instant and way cheaper than expensive international phone calls. Later, social media business sites evolved into ways to attract attention to your product or services and drive traffic […]

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in Social Media
1
Dec

Optimizing Organic Search Visibility: 10 Tips for Success

There can be no doubt that the surest and most cost effective way to increase traffic to your website and so generate more potential for sales is to optimize its organic search visibility. Here we include 10 simple to implement tips that will help to increase your organic SEO and so improve your SERPs rankings. […]

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in Organic Listings
28
Nov

Review of Moz SEO Tools

There are so many SEO companies out there all offering what they claim to be the best and most up to date tools on the market that sometimes it can be difficult to decide who to pick! But for excellence of service and competitive pricing – a 30 day free trial period and then just […]

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in Organic Listings
27
Nov

Social Media: 10 Mistakes to Avoid

It may not be cool to admit it but we all make mistakes on social media every now and again, right? There are so many social media marketing platforms, so many different styles of voice and tone to take, so many parameters to bear in mind that it is hardly surprising… All the more so […]

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in Social Media