Our Blog

27
Jun

Google AdWords And Bing Ads – Details About The Two

Are you using pay per click advertising (PPC) in your online business today? If not then you’re missing out big time on the amount of profits that you can make. This form of advertising has become a staple in the online marketing industry. It’s almost the first thought that people think of when they think […]

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in Sponsored Advertising
27
Jun

3 Ways to Improve Website Conversion Rates

If you’re getting a lot of traffic to your website, but aren’t generating the sales that you hoped for you need to improvement with your conversion rates. It can get discouraging with all the work required with building an online business, but don’t give up. Figure out what you need to change or improve to […]

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in Content Marketing, Conversion Optimization
27
Jun

Color Psychology: How Your Website Colors Affect Conversions

Designing an effective website has much more to do than choosing the correct layout and uploading relevant content. What most people don’t know is that the choice of colors can determine the emotional reaction of visitors. Color can be used to guide emotions and how people react when they make contact with your site for […]

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in Web Design and Development
12
Jun

Why Should You Use Facebook For Internet Marketing?

Have you thought of how to acquire information today? What can you find most people doing at a given time? Those are the questions that advertisers look into.Traditional forms of marketing like TV targeted those that watched TV especially prime hours. Billboards targeted folks held up in traffic. In this changing world, most people are […]

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in Content Marketing, Social Media
16
May

How to Let Google Know About Your New Site

When you first create your website it is only a matter of time before internet search engines and other crawlers find your content. However, you can speed the process along by using the Google Webmaster Tool to have the search engine begin immediately with its indexing process. The quick view of this process is: 1. […]

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in Organic Listings
26
Apr

What’s So Tough About Facebook Marketing?

According to marketing maven, Seth Godin, “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.” But most small businesses (and many large ones, for that matter) lack the understanding of this concept, let alone how to put a strategy in place to realize it. In fact, if […]

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in Sponsored Advertising
26
Apr

How To Successfully Incorporate Ads Into Your PPC Marketing

You will find that a lot of advertisers found on the internet make use of pay per click ads for their advertising campaign. This is basically paying for the ad for every click that it gets. The keywords incorporated into the ad also have a price attached to it. Think of it as an auction […]

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in Sponsored Advertising
26
Apr

How To Start Marketing Your Online Store With PPC

You’ve got your online store up and running. You’ve got a great product. You’ve got a great website. All you need is for those first few sales to start rolling in. But somehow, despite all the emails you sent out and the links on social media, visitors are few and far in between. Transactions, more […]

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in Sponsored Advertising
23
Apr

SEO, SEM and YouTube

Google has lately been investing a lot of time and effort in pushing YouTube as a marketing tool. At first, we were skeptical and assumed it was just another money-grabbing project. However, after analysis and consideration we can clearly see the merit. YouTube ads may not be for everyone, but as a small, medium, or […]

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in Organic Listings, Video Marketing
9
Apr

How to Measure your Social Success?

Social media is a part of our everyday lives and we’re not usually looking to buy when we’re on these platforms. But this does not mean there isn’t a return on social media marketing. More often than not, consumers are influenced whilst on these platforms even when they are not in buying mode. The question […]

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in Social Media