Apr. 17, 2012
We often hate to break the bad news to our customers, but earning the trust of search engines is not as easy as it seems. In fact, you as a business owner must earn the trust of your customers to build your website credibility. Online consumers are naturally skeptically and for a good reason, they do not know who you are. There are also a number of scammers and competitors on the market who offer similar products and services. It is sometimes too good to be true.
What does this exactly mean? What do you need to do?
It’s never enough to rely on website ads and word of mouth marketing to get your company and its name across. Search Engine Optimization (SEO) is often the key to success in the internet marketing world, but when coupled with social media marketing, it can expedite to become one of the most strategic campaigns you will ever embark on.
You can no longer view SEO and Social Media as separate entities. Finding a company through social media is as easy as finding a business through a search engine. In fact, social media is significant, leaving the ball in the hands of humans and not algorithms.
The focal point of this article centres on improving your website’s credibility using social media platforms. It also places emphasis on the success of Google Plus and how you can utilize the platform to maintain prestige and acquire the intended results.
1. Identify You Goals
In order to improve site credibility you must examine your business marketing and communication goals. One goal you may consider is to increase awareness and improve the reputation of your management company amongst the general public.
2. Consider Your Audience
Pinpointing the audience based on the goals is as essential. The audience may be the general public; it also may be specific, targeting a specific age group, social status or gender.
3. Geotarget Social Media
Geotargeting Social Media Advertising is important to mention as it is growing at a rate of 33% annually. Using location information provided by consumers on social media platforms, you can easily reach a target audience. Numbers of smartphone users who utilize geosocial or location based information services is expected to grow, providing ample opportunities for you when looking to reach local consumers. You can never afford to overlook this factor.
4. Selecting a Proper Platform
Utilizing the information compiled, you must then select the proper social media platform to implement your goals. Common platforms to use are Pinterest, Google Plus, Facebook and Twitter.
Launched in June of 2011, Google Plus has become a major contender in the cyberspace world, particularly in the realm of social media. As of April, 2012, 90 million users have signed on to utilize the platform to address their social media needs. This number is set to increase to 400 million by December of 2012. This comes out to an average of 625 new users per day.
One thing you should remember is that Google Plus is not expected to replace other platforms, such as Facebook. It is rapidly maturing into focus, especially with the introduction of Search Plus Your World. Search Plus Your World provides Google Plus users with personalized search results based on things shared within their Google Plus circles. Each result displays Google Plus information, including the avatar image and profile name of people you share it with.
Starting Google Plus for your site is recommended, especially when selecting the appropriate platform. It provides you with more exposure and ample opportunities in the Google Plus community. It will further increase your chances of getting more +1 votes from consumers. Remember that +1 button is served 5 billion times a day. You can never lose out with this option.
Google and other search engines increasingly are looking for signs of trustworthiness in websites and businesses. They highly praise sites that are vouched for by others through in-links and social media.
So what are you waiting for? Create your Google Plus account now and reap the advantages now more than ever before.
About Wisdek Corp:
Since 1998, Wisdek Corp. has grown from a pioneer in a non-existent industry to a multinational corporation that is ranked amongst the top 30 SEO companies in Canada by top.seo.com. It provides Search Engine Optimization (SEO), PPC Management, link building, content development, video marketing (VSEO) and ReMarketing services to business leaders and entrepreneurs across the globe. Although its head office is located in Toronto, Wisdek Corp. retains offices in more than 10 countries.
For More Info:
Altes, K. (2011). "Social Integration: Make Social Media a Part of Your Business and Communication Plans" Journal of Property Management 76: 6
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