1st page of Google search results: difference between organic, "natural" search results, sponsored listings and local business listings, also known as "Google Places"
Google Adwords pay-per-click ads: auction-based system where advertisers bid on keywords and pay each time their ad is clicked. The best combination of relevant keywords and higher bidders places websites on the premium spot.
Advantages
Instant, unlimited traffic! (Well, almost unlimited)
Geotargeting and dayparting
Advanced tracking and optimization capabilities
Possible to advertise on relevant sites with text & banner ads
Disadvatages
Each click costs money
Top positions for competitive keywords are expensive ($30/click in some cases)
Requires constant monitoring, tracking and adjustment
No long-term effects
Requires well converting, optimized website to bring high return on investment
Your company listing - on the very top of search engine page - with clickable map and a phone number. Besides Google Maps, shown on smartphones, various GPS systems and 411 systems.
Advantages
Generates most phone calls
Long lasting results
Listing is above "organic" results
Registration in 20+ local online directories
Increased exposure to local customers and GPS users
Disadvatages
Takes time to rank high
Requires well-optimized website to provide best results
No guaranteed traffic/calls
Depends on search engine algorithms
Limited to basic information about the business
Organic, non-sponsored, natural search engine results. Google (and other search engines) evaluate quality, content and authority of your website to determine it's position by given search term.
Advantages
Long lasting results
Clicks are free
No limits to clicks
Solid long-term strategy
High return on investment
Very low-maintenance service
Disadvatages
Takes min. 3 to 6 months
Completely depends on search engine algorithms
No "on demand" traffic
Traffic grows slowly compared to pay per click model
"SEO Optimisation" of your website up to latest standards of 2010: code Optimisation, XML sitemaps, navigation & more: 1st step in proper website Optimisation.
(Manual) website submissionto relevant search engines, social bookmarking portals, directories, etc.
Gets your website indexed - fast. Solid base for all future SEO work.
Link building for your website: #1 factor in your SEO success. Incoming links from related websites play major role in your SEO ranking. Ensures fast (and stable) improvement.
More relevancy, more links: Beat your competition into the ground! Content development = creation and posting custom articles and blog posts on your behalf to get more link juice.
Get on top of Google with map & phone number - dominate Google Maps, "local searches"and GOOG-411 results. Get listed on cell phones, GPS devices and Google-based computers!
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